Lessons from the Snapchat Audience about what categories of content are exploding and what's the best way to grab the viewers. Kathryn Carter, General Manager, ANZ at Snap Inc, provides insight into the trends.

Trust between consumers and brands is the corner-stone of building life-time customer engagement and loyalty. Yet the ability to deliver personalised conversations and protect the privacy of the consumer is a fine balancing act with agencies playing a critical role in managing this relationship. Hear from Jo Gaines, Salesforce's VP of Data and Audiences, Roger Slater (Citibank) and Jessie Mitchell (Amicus Digital) on data and technology strategies to rebuild trust with your customers.

We’re in an industry that doesn’t exactly have the best reputation right now. But we still believe marketing can be a force for good. As strategic discussions increasingly focus on how business can evolve and capitalise on innovation, it is important to recognise the enhanced role companies should play in the responsible use of disruptive technologies. Their challenge will be finding ways to design and architect models for driving transformative change both for philanthropic good and...

The Mentally Healthy report recently revealed that people within the media, marketing and creative industry showed greater signs of mental illness compared to the national average. It’s time to break down the stigma around mental health and have an open discussion about how we can improve the industry’s wellbeing. In this lesson, business leaders and mental health advocates discuss their own mental health challenges and explore ways we can make our industry more mentally healthy.

What role can the mobile play in storytelling? Join Snapchat's Head of Global Business Marketing for this exploration into the craft needed to succeed in marketing on mobile today.

Hear how today’s brands are running integrated campaigns to deliver exceptional experiences across Paid, Owned & Earned channels from Red Cross Blood Service’s Head of Integrated Marketing Channels Jude Leon, CEO of Cummins & Partners Chris Jeffares & Adobe Advertising Cloud. ​

The days of planning media channels in isolation are well and truly behind us. TV is doing its bit to help through Virtual Australia, which aims to revolutionise planning and measurement of television – everywhere and any time because it allows brands to see their audiences at both ends of the funnel across time and screens. Join Doug Peiffer CEO at OzTAM and Sarah Keith, Managing Director, Publicis Media Exchange, for a discussion of the issues involved.

We live in a world of unprecedented connectivity. Digital technology has made it possible for us to get information and take action in an instant. Despite its helpfulness, today’s immersive digital landscape has led many to wonder if there is a way to enjoy technology’s benefits without being overwhelmed. In this session, we will explore the future of helpful technology in an increasingly immersive world.

The evolution of mobile and social consumer behaviour has created a unique set of challenges for marketers looking to create meaningful, connected brand experiences without sacrificing marketing dollars in the process. This session explores how marketers are leveraging authentic partnerships that reach and provide value to the connected and discerning consumer whilst meeting acquisition goals. Discussing this are: Adam Furness. Managing Director, APAC at Impact, Lucy Wadsworth,...

Visual storytelling is rapidly evolving from broadcast media driven by the adoption of vertical video to participatory media defined by Stories and Augmented Reality. Ultimately, these changes are leading us to an immersive future driven by Virtual Reality. Join Facebook’s Asher Rapkin to learn more about where these technologies are headed across Family of Apps and Services and to hear about the creative frameworks that you can start to apply today as you prepare for the media of tomorrow.

Delivering one-of-a-kind experiences puts brands front and centre in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of every day – and notably, part of the special moments that capture the senses and remain in memories. Featuring Twitter, Nine, Kantar Australia, CNN and moderated by Mumbrella.

Disruptive ecommerce brands such as hipages achieve strong growth using paid search to catch the jobs as they fall. But when hipages wanted to make sure their growth would be built to last, they realised they needed long and short-term brand strength, so they turned to TV. Could trusty TV be the solution for this new age business? hipages asked KPMG to run econometric modelling to find out. Stuart Tucker, Chief Customer Officer at hipages leads this lesson, joined by KPMG.